Casablanca · Rabat · Kingdom of Morocco
Where Morocco's Best
Students Choose Their Future
Three exhibition days. Two cities. Direct access to the students, parents and counsellors shaping Morocco's fastest-growing outbound education market — 21–23 January 2027, Casablanca & Rabat.
The Event
A Recruitment Fair Built Like a Filter, Not a Funnel
Most education fairs measure success in footfall. EduWorld measures it in fit. Every visitor who walks through the door in Rabat or Casablanca will already be sorted by subject interest and study level before they reach your stand — so the three days you spend here aren't spent explaining what a foundation year is to someone who was never going to apply.
Through one registration, participating institutions gain access to Morocco's two largest education markets — Casablanca and Rabat — across five days of intensive student recruitment, from private school visits to headline exhibition days and a closing gala.
Morocco's outbound student market has historically routed almost entirely through France, with a handful of other destinations picking up the remainder. That pattern is loosening. A generation raised on English-language media, dual-language schooling and a wider menu of scholarship programmes is asking sharper questions about where to study — not just whether to leave. EduWorld exists for the institutions ready to answer those questions in person, before a student has already signed with someone else.
What We're Here To Do
- Recruit for undergraduate & postgraduate programmes
- Promote international education opportunities
- Connect with students, parents & families
- Build school counsellor relationships
- Promote scholarships & financial aid
- Strengthen academic partnerships
The Market
The Numbers Behind the Opportunity
Morocco isn't an emerging market anymore — it's a fast-maturing one. Here's what's actually driving the demand.
Youthful Population
Morocco is home to 38.7 million people — and more than half are under age 30, one of the youngest populations in the region.
Rising Outbound Demand
An estimated 60,000+ Moroccan students pursue higher education abroad every year, and the number keeps climbing.
Arabic, French & Growing English
Arabic and French are the languages of daily life and instruction, while English is expanding fast through national curriculum reforms.
Gateway Location
Morocco sits at the crossroads between Europe, North America and Africa — a strategic base for institutions recruiting across more than one region at once.
Government-Backed Investment
The government allocates over 26% of its national budget to education, while families make it their top household investment.
Two Major Hubs
Casablanca and Rabat are Morocco's largest economic & administrative centres, home to its most ambitious students and families.
The Schedule
Five Days, Two Cities, One Registration
From school visits to the closing gala — here's exactly where to be and when.
- High School Visits
- Student presentations & info sessions
- Meetings with school principals & counsellors
- Distribution of promotional materials
- Establish your presence and visibility in the market
- Rabat Education Expo — Day 1
- Admissions counselling sessions
- Scholarship & program info
- Parent & family consultations
- Coffee breaks and lunch included
- Casablanca Expo — Day 2
- One-to-one student meetings
- Study abroad guidance
- Parent consultations & networking
- Coffee breaks and lunch included
- Casablanca Expo — Day 3
- Program presentations
- Admissions support sessions
- B2B networking & partnerships
- Onsite registration and lead generation
- Coffee breaks and Lunch included
Where You'll Be
Three Venues, Zero Compromises
Every stop is chosen for the same reason: easy for families to reach, serious enough for the conversations that happen there.
High School Visits
- School outreach days
- Student & parent recruitment
- Principal & counsellor meetings
Sofitel Jardin des Roses
- 1 Day Exhibition
- University presentations
- Admissions counselling
Marriott Hotel Casablanca
- 2 Days Exhibition
- Programme presentations & admissions
- Gala dinner on final evening (Jan 23)
For Institutions
Recruit Where the Decisions Actually Get Made
Not a stack of leads to cold-call later — real conversations with 5,000+ students, families and 200+ partner schools while the decision is still open.
Direct Student Access
Meet thousands of qualified, motivated Moroccan students and families actively seeking international education opportunities.
Family Engagement
Face-to-face meetings with parents who are key decision makers in study abroad choices.
School Counsellor Network
Build lasting relationships with influential school counsellors through dedicated high school visit days.
Two Major Cities
One registration covers Rabat (Sofitel) and Casablanca (Marriott) — Morocco's two largest student markets.
Institutional Visibility
Prominent presence on the event website, printed directory and all digital marketing channels across Morocco.
Maximum ROI
3 exhibition days across Rabat & Casablanca plus optional school visits — maximising your student recruitment.
What to expect at your stand
Visitors typically arrive with three or four countries already on their shortlist, a rough sense of their budget, and often a parent alongside them for the final call. Come ready for the questions that matter most: how a foreign credential is recognised back home, what a realistic post-graduation visa or work path looks like, and whether scholarship money is need-based or merit-based. Reps who can answer those three on the spot tend to walk away with the strongest shortlist of contacts.
Who you'll meet
Rabat's single-day format at the Sofitel is built for focused, decision-stage conversations — expect sharper scholarship and visa questions. Casablanca's two-day run at the Marriott is broader, drawing more first-time attendees and more parents comparing options side by side. Bringing literature and staff suited to both settings will get you more out of the full three days than treating it as one long session.
The Exhibitor Floor
A Wide Enough Range That Every Student Finds a Fit
EduWorld isn't built around one type of institution — the floor is deliberately mixed, because the students walking it want different things.
Universities & Research Institutions
Undergraduate and postgraduate programmes across every major discipline, from public research universities to specialised institutes.
Colleges & Community Colleges
Vocational, technical and transfer-track programmes for students who want a faster, more applied route into a career.
Language Schools & Pathway Programmes
Foundation years, language immersion and pre-university bridging programmes for students not yet ready to enrol directly.
Boarding & International Secondary Schools
For families planning ahead — secondary and pre-university education options abroad.
Scholarship & Government Education Bodies
National and institutional scholarship programmes, education attachés and government-backed study initiatives.
Study Abroad Agencies & Advisory Bodies
Application support, visa guidance and placement services for students applying to multiple institutions at once.
Reach
Your Name, Everywhere Before You Land
By the time you set up your stand, students across Casablanca and Rabat have already seen you on their phone, heard you on the radio, and heard your name from their school counsellor.
Digital Marketing
- Google Ads campaigns
- Facebook & Instagram ads
- LinkedIn & TikTok promotion
Direct Outreach
- Targeted email campaigns
- WhatsApp campaigns
- Student newsletters & database
School Outreach
- Private & international schools
- Counsellor partnerships
- Student info sessions
Radio & Broadcast
- National & regional FM spots
- Student & youth programmes
- On-air ticket competitions
Outdoor & Print
- Billboards & street banners
- Campus & school-area signage
- Airport & transport hub displays
PR & Press
- National media press releases
- Francophone & Arabic dailies
- Post-event press summary
For Students & Parents
Walk In Undecided. Walk Out With a Plan.
You don't need to know where you're studying yet. You need one afternoon with the right people in the same room — free entry, every day, for the whole family.
Meet Global Institutions
Explore study options from top universities, colleges & schools worldwide, all in one place.
One-to-One Guidance
Get direct, personalised advice from admissions officers and programme representatives.
Scholarships & Financial Aid
Learn about scholarships, grants and financial aid opportunities available to you.
Compare Programmes
Compare courses, countries, tuition costs and career outcomes side by side.
Counsellor Support
Meet school counsellors and admissions experts face to face for tailored guidance.
Visa & Study Abroad Advice
Understand visa requirements and study-abroad procedures directly from institutions.
Family-Friendly Access
Free entry for students, parents & families — plan your future together.
A Clear Action Plan
Walk away with concrete next steps for applications, deadlines and programme choices.
How to get the most out of your visit
Write down your top 3 countries or fields of study before you arrive. Reps can go deeper, faster, when you're not starting from "I don't know yet."
Recent transcripts or grade estimates, a rough budget range, and — if you have one — a language test score (IELTS/TOEFL/DELF/DALF). None are required at the door, but they turn a browsing conversation into a real one.
Push past the glossy pitch: ask about graduate employment rates, what support exists for international students specifically, and what the true first-year cost is including housing.
Applications for September intakes typically close in the months right after the Expo. Leave with a written list of deadlines for every institution you spoke to — don't rely on memory.
Questions
Frequently Asked
Is entry free for students and parents?
Yes. Entry is free for all students, parents and school counsellors at every venue and every day of the Expo — no ticket or pre-registration required to attend.
Can institutions exhibit in only one city?
Registration covers both cities as a package — Rabat (21 Jan) and Casablanca (22–23 Jan) — because most institutions get more value from both markets than either alone. If your recruitment strategy genuinely only needs one city, contact us directly to discuss options.
What happens if I register after the Early Bird deadline?
You can still register at the Standard rate (US$4,950) right up until the exhibitor cut-off closer to the event, subject to stand availability — space in both venues is limited and tends to fill in the final weeks.
Is there a minimum age to attend?
No minimum age. The Expo is designed for high-school-aged students through postgraduate applicants, and families are welcome to bring younger siblings.
Registration
Book Your Spot
Choose the participation package that fits your institution's recruiting strategy — Rabat (Sofitel) & Casablanca (Marriott)
- 4 Private High School Visits
- 1 Day College Fair – Rabat
- 2 Days College Fair – Casablanca
- Transport: Casablanca – Rabat
- 1 Desk
- 3 Chairs
- Badge
- Electrical Socket
- Wi-Fi Access
- Lunch & 3 Coffee Breaks Daily
- Data Sheet in Visitor Guide
- Social Media Visibility
- Comms, Advertising & Publicity
- Gala Dinner – Last Day
- Participation in Both Fairs
- 1 Desk
- 3 Chairs
- Badge
- Electrical Socket
- Wi-Fi Access
- Lunch & 3 Coffee Breaks Daily
- Data Sheet in Visitor Guide
- Social Media Visibility
- Personalised Branding (Quote)
Add-on — School Visits
Jan 19, Casablanca — private & international school visits
Add-on — Additional Delegate
Extra badge & access for additional institution representatives
Including coffee break, lunch, gala dinner, and transportation.
Beyond the Booth
Put Your Name In the Room That Matters
Visibility that outlasts the three days — in front of thousands of students, parents and education professionals.
Exclusive Premium
Contact us to discuss tier benefits, brand placement & customised sponsor activations — zahra.errdid@eduworldgcc.com
Signature Moments
Own a Moment, Not Just a Logo
The two touchpoints every single visitor has in common — and the two sponsorships that put your brand in their hands.
Coffee Break Sponsor
US$2,500- Exclusive branding across ALL coffee break stations, 3 days in Rabat & Casablanca
- Your logo on all coffee, tea & water stations, cups & break signage
- Official sponsor announcement at every break
- Logo on event website & printed directory
- Social media tagging before, during & after event
Gift & Goody Bag Sponsor
US$4,500- Your brand on every gift bag, pen & promotional item for ALL attendees
- Branded pens & stationery in every bag, promotional insert / flyer included
- Branded booth presence at gift distribution
- Logo on website, directory & event signage
- Social media coverage of gift distribution
Organised By
Register Now
Fill out the form below to register your interest, and we will get back to you with the next steps.